Director of Marketing

  • Events
  • New York, United States

Director of Marketing

Job description

Director of Marketing

 

A rare opportunity has arisen for a proven leader to oversee marketing and audience growth for an industry-leading brand in the B2B media space. Reporting directly to senior management, this person will lead a team of 2 Full Time Employees and 10 independent contractors to grow Bisnow’s footprint in existing and new markets.

 

Our events & editorial portfolio is comprised of 350 events and 50 publications across U.S, Canada, and Europe.

 

KEY RESPONSIBILITIES

Your first 30-60 days will be spent developing a 12 to 18 month marketing & growth plan around these 2  key areas.

 

Retention Marketing

(Driving up dollars per existing customer by increasing customer loyalty through CRM marketing)

  • You will have full oversight of our newly implemented marketing automation platform (MAP) Marketo.

  • You will master audience segmentation and identify pockets for customer growth, you will create tailored nurture campaigns for new and existing customers, will personalize consumption-experiences, and will increase conversions on event marketing.

  • You will be responsible for hitting attendance goals on our  350+ events. You will market these events via all distribution channels including but not limited to dedicated event blasts, newsletters, bisnow.com homepage, social media, and third party media partnership.

  • You will think of creative ways to leverage our onsite event experiences to market future events.

  • You won’t forget the basics and will monitor email deliverability and audience health metrics to ensure we have an engaged user base and strong lists.

  • You will manage one email marketing manager to assist with the above

Growth & Acquisition Marketing

(Driving new customer growth via expanding Bisnow’s reach online/offline)

  • You will be relentless in your pursuit of finding new and creative ways to achieve an engaged user base that is no less than 20% of the addressable commercial real estate market in all key cities

  • You will manage one head of audience development and a team of 10 independent contractors focused on top of the funnel list-growth

  • You will grow Bisnow’s web audience by exploring new distribution channels, social media and SEO, developing media partnerships, and experimenting with paid-for acquisition marketing

  • You will wake up every thinking “how can we grow our share of market”

SO, WHAT’S IN IT FOR YOU?

We will list some of the benefits but part of our culture is to embody humility. So hopefully you like what you see and learn about the rest on your own and throughout the process.

  • We have a competitive compensation structure that rewards those who win, incredibly well

  • Vacation is important and we want you to take it. We’re also not into bureaucracy so tracking vacation sounds insane and that’s why we decided years ago, to offer unlimited vacation

  • Health, dental, vision, commuter, short term disability and 401k benefits are included for all our employees

  • You’ll get to work with incredibly smart, passionate, driven, ambitious, kind, caring and mindful people and will rarely experience an overload of policies, bureaucracy or toxicity (the latter, we do not tolerate. Period.)

WHAT ARE THE DRAWBACKS?

We’re not perfect and don’t pretend to be. So here are the most common drawbacks voiced by people who did not find Bisnow to be a good fit.

  • “Lack of structure.” – we’ve gone from a handful of entrepreneurs to a company with 100 employees relatively quickly and our management team are mostly in their thirties which means we don’t have decades of experience. We’re figuring things out as we go, so if you’re someone who needs structure in place, we’re probably not the place for you but if you consider yourself an entrepreneur and want to help figure things out with a smart team of like-minded go getters, this could be your dream career.

  • “Chaotic at times, Bisnow should put proper policies in place.” – Mario Andretti once said that if things seem under control, you’re probably not going fast enough. We don’t encourage chaos but we do see a healthy amount of it as a result of exciting growth and we’re also not big fans of bureaucracy and find the more policies we implement the more bureaucratic things become.

  • “Long hours, not a lot of time off, unlimited vacation means no vacation.” – We encourage taking long vacations and time off and we truly believe that those sorts of trips can lead to more productivity when people come back and feel more inspired by new ideas. We do work long hours and for some people that’s not ideal. As entrepreneurs, we have to love what we do or else we wouldn’t be particularly good at it and when you love what you do, you don’t really separate work and play but rather integrate the two.

Requirements

WHAT ARE WE LOOKING FOR?

  • A proven track record of managing and growing small to medium-sized teams

  • Demonstrated experience in managing retention marketing and/or growth for rapidly growing company

  • Demonstrated experience working with marketing automation platforms

  • Experience collaborating with head of sales, and a senior management team

  • A strong thinker and collaborator that knows how to balance need for data-driven decision making and the need for solving problems quickly

  • A leader with a strong emotional quotient and ability to inspire by explaining the “Why” not the “What”

  • Proficient in: Marketo, Google Analytics, Salesforce, Modern Ad Technology